| Words of Gold | |
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 Words of Gold icon |
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| Platform(s) | Facebook (Adobe Flash) |
| Release date(s) | Facebook: November, 2014 |
| Genre(s) | Puzzle |
Words of Gold is a scrabble puzzle game released by Cupcake Entertainment in November 2014 for Facebook. In July 2015, the game reached 200 levels. The game is periodically updated, adding new "episodes" and levels.
Android and iPhone versions of the game are currently under development.
This game is a variation of word puzzle scrabble games such as Words With Friends. Each level has an empty game board with a starting point for words, and might contain obstacles. Random letters available to form words are placed in the bottom, and the user needs to drag them into the board. The player can create words horizontally or vertically.
Each level contains a certain objective that must be completed in a given number of moves (or on a time limit); some levels require clearing "moss" off the board by making matches on top of them, reaching a certain score, getting top hat items to the bottom of the board, or having to clear certain amounts of Words.
Levels may also contain blocks to make them more difficult, such as boxes or bombs (which end the level if they are not matched before they go off), multi-layered moss blocks, and others. Boosters can be earned or purchased to provide assistance during levels.
Additional letters are placed in the pile by matching a combination of 5 letters. Blank letters show up randomly and allow you to chose what letter you want it to be, helping you form words.
Some letters might have a special value, that will give the user more points are marked with a small number in the down-left corner of the tile. User might also get “Illusion” letters. These are purple tiles that change the letter they are after each new round.
The player can also use various Boosters before or into the level to attempt to win levels more easily or extend play after a lost level; Hint shows a word, Shuffle reorder all of the Words in the board, Wand turns a letter indo colored letter (blu or green), Hammer clears a single piece from the board, Rainbow explodes all of the colored Words on the board. Extra Moves or Extra Time can be purchased if running out at the end of a game.
The game is primarily monetized through in-app purchases (through Facebook credits). Players begin with five "lives", lost whenever a level is failed. This applies to all of Cupcake’s games. When they are exhausted, users can either send requests to their Facebook friends for more lives, wait for them to replenish themselves (a life is restored every half-hour), or purchase them. At certain points, primarily at the start of new "episodes", users must also either purchase, or receive a request from at least three friends before they may access the next set of levels. Boosters, to make the levels easier, can also be bought using in-app purchases. The game also includes in-game advertisements to monetize on users that don’t spend money into the game.
While the game includes freemium content, just like Candy Crush, 97.7% of people playing the game are playing for free, while only 2.3% pay.
Once all levels in an episode are completed, the next episode (starting at episode 2) is locked and the player must either get three friends on Facebook to send them "tickets" to unlock the next episode, it can also be unlocked directly through the in-game store. Other than waiting the time period until mystery quests are available, using in app purchase is the only way to unlock episodes.
Throughout the game, the player solves puzzles so that the 6 colorful Tamarins can beat the Evil Owls. Characters also include tutorial guide Mr. Caco.
Words of Gold has over 150 thousand players and around 5 thousand active players every day. The game received particular mention in Brazil media, due to its popularity in the country. Cupcake Entertainment, developer of the game, is a Brazilian company.
In October 2013, a sequel titled Letters of Gold was soft launched by Cupcake Entertainment, with a similar design but different gameplay dynamics, bringing its challenges to word puzzle engine similar to Candy Crush. As of September 2015, there are 440 Letters of Gold levels. Its mobile version is reportedly under development.